AR & VR

AR and VR market is primarily driven by technological development, rapid growth in the adoption of tablet computers and smartphones, excessive concentration of major technological players in the AR and VR system worldwide.

The increasing penetration of smartphones and tablet computers is extensively contributing towards the growth of AR and VR market across the globe. The tablet-based and mobile-based AR and VR technology is observing rapid application form the key players operating in education, interior designing, e-commerce, architecture, and furnishing In virtual reality, the users’ perception of reality is completely based on virtual information. In augmented reality the user is provided with additional computer generated information that enhances their perception of reality.

For example, in architecture, VR can be used to create a walk-through simulation of the inside of a new building; and AR can be used to show a building’s structures and systems super-imposed on a real-life view. So, Augmented reality differs from virtual reality in the sense that in AR part of the surrounding environment is actually ‘real’ and just adding layers of virtual objects to the real environment. On the other hand, in VR, the surrounding environment is completely virtual.

AR and VR applications could be adopted in various industry such as consumer, commercial, aerospace and defense, enterprise, healthcare, and others.

The consumer applications account for the largest demand in AR market and the commercial applications account for the largest share in VR solutions, LEENO has been working with customers to meet various demands and requirements of devices in this field by providing custom-designed test solutions.